WAKEUP, MILAN

Architectural Design | Dimitri Tsigos

Architects / Designers | Ionna Iliadi

Current state | Completed

WakeUp flagship store in Milan is Omniview’s second collaboration with the brand for their physical selling points.

The main wall displays are inspired by natural coral reef motifs. The design interpretation of these forms, along with the use of pastel hues that are associated with the brand, shaped the ambient of the main space. The size and placement of the wall elements directs their use as display, storage or decorative element, providing a coherent design language.

For the freestanding displays, we opted for custom made design sculptures. In order to achieve aesthetic and functional integration, scale and circulation were taken into consideration in the design process. The minimal use of colour is also followed in the sculptures to provide a contemporary and minimal atmosphere.